Launch Smart+ and manual campaigns, Spark ads on authorized posts and product-catalog campaigns — with the official TikTok Marketing APIAPIThe way two programs talk to each other — Pixera uses it to publish and read data from each platform.See the full glossary →, from the Pixera dashboard.
Guided by a seven-step wizard.
Link your TikTok for Business account via secure OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary → and sync your advertisers, identities and campaigns.
Pick your objective — awareness, traffic, leadsLeadA person interested in your business who leaves their details — a message, a call, or a form.See the full glossary → or sales — choose Smart+ or manual, and set budget, audienceAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary → and creative step by step.
Monitor spend, impressionsImpressionsHow many times your content or ad appears on screen, even to the same person.See the full glossary → and conversionsConversionWhen a visitor does what you hoped — buys, calls, or fills out a form.See the full glossary → next to your other channels. Pause, resume and adjust budgets from the same view.
Advertising on TikTok
TikTok Ads puts your brand in front of the fastest-growing audienceAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary → in social media. Pixera manages it with the official Marketing APIAPIThe way two programs talk to each other — Pixera uses it to publish and read data from each platform.See the full glossary → — Smart+ and manual campaigns, Spark ads on authorized posts, product catalog and automation rules, with metrics next to every other channel.
Smart+
automation that optimizes for you
Spark
ads on real posts
7
guided steps to launch
Let TikTok's automation optimize delivery, or steer every ad group and bidBidThe amount you're willing to pay in the ad auction. Smart bidding adjusts it automatically toward your goal.See the full glossary → yourself — the wizard adapts to your objective.
Boost your own videos or authorized creator posts — the ad keeps the organic post's look and engagementEngagementHow your audience interacts with your content — likes, comments, shares and saves.See the full glossary →.
Your product catalog powers campaigns that show the right item to each shopper.
Spend, impressionsImpressionsHow many times your content or ad appears on screen, even to the same person.See the full glossary → and conversionsConversionWhen a visitor does what you hoped — buys, calls, or fills out a form.See the full glossary → land in the same dashboard as Google, Meta and Microsoft — compare cost per result across platforms.
A TikTok for Business account with an advertiser. Connect it via OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary → and Pixera syncs your advertisers, identities and campaigns.
Both. Smart+ automates targetingTargetingChoosing who sees your ads based on criteria like age, location or interests.See the full glossary →, placements and bidding; manual campaigns give you ad-group-level control. Sales and leadsLeadA person interested in your business who leaves their details — a message, a call, or a form.See the full glossary → objectives run Smart+ only — the same rule TikTok applies in its own Ads Manager.
Spark ads promote existing posts — your own videos or a creator's post authorized with their code — so the ad keeps the organic post's engagementEngagementHow your audience interacts with your content — likes, comments, shares and saves.See the full glossary → while reaching paid audiencesAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary →.
Yes. Verify your website's domain, pick a TikTok pixelTracking pixelA small piece of code on your site that records what visitors do — purchases, calls or form fills — to measure your ads.See the full glossary → and measure conversionsConversionWhen a visitor does what you hoped — buys, calls, or fills out a form.See the full glossary → alongside your leadLeadA person interested in your business who leaves their details — a message, a call, or a form.See the full glossary →-generation and catalog campaigns.
Connect your advertiser account and publish Smart+ or manual campaigns in minutes.
Launch your digital presence in minutes
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