Microsoft Ads: ads on Bing and the entire Microsoft network.
Connect your Microsoft Advertising account via OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary →, launch search campaigns with industry templates, and control budgets, statuses and metrics from the Pixera dashboard with the official Microsoft Advertising APIAPIThe way two programs talk to each other — Pixera uses it to publish and read data from each platform.See the full glossary →.
Link your Microsoft Advertising account via secure OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary → and sync your ad accounts to manage them from Pixera.
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Launch your campaign
Pick an industry template and Pixera builds the campaign — ad groups, keywordsKeywordThe word or phrase someone types into a search engine — the one your ads or website answer to.See the full glossary → and budgets — ready to activate.
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Monitor performance
View impressionsImpressionsHow many times your content or ad appears on screen, even to the same person.See the full glossary →, clicks, CTRCTRThe percentage of people who click your ad after seeing it — a measure of how compelling it is.See the full glossary →, spend and conversionsConversionWhen a visitor does what you hoped — buys, calls, or fills out a form.See the full glossary → next to your other channels, and pause or resume campaigns in one click.
Advertising on the Microsoft network
The search engine your competitors forget
Microsoft Advertising places your ads on Bing, Yahoo, AOL, DuckDuckGo and the entire Microsoft partner network, with LinkedIn audienceAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary →targetingTargetingChoosing who sees your ads based on criteria like age, location or interests.See the full glossary → built in. Less competition usually means a lower cost per click.
OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary → connection via the official Microsoft Advertising APIAPIThe way two programs talk to each other — Pixera uses it to publish and read data from each platform.See the full glossary →
Search campaign launches from industry templates
Management of campaigns, ad groups, keywordsKeywordThe word or phrase someone types into a search engine — the one your ads or website answer to.See the full glossary → and budgets
Smart bidding strategies (target CPACPACost per acquisition: you pay per result — a call, a lead or a sale — instead of per click. In Local Services it's the price per contact.See the full glossary →/ROASROASReturn on ad spend — how much you earn for every euro spent on ads. A ROAS of 4 means 4 euros back per euro spent.See the full glossary →) and A/BA/B testComparing two versions of an ad or a page by showing each to part of the audience, to keep the better performer.See the full glossary → experiments
AudienceAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary → signals for Performance Max and unified cross-channel metrics
Bing+Yahoo
the Microsoft search network
LinkedIn
built-in audience targeting
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dashboard for all your networks
Key benefits
Typically lower CPC
Fewer advertisers compete for the same search — the Microsoft network often offers cheaper clicks than Google.
LinkedIn audiences
Microsoft Ads is the only search network with targetingTargetingChoosing who sees your ads based on criteria like age, location or interests.See the full glossary → by LinkedIn company, job function and industry.
Complements Google Ads
Reach the searches your Google campaign misses, managed from the same dashboard with the same templates.
Next to Bing Webmaster
Advertising and organic visibility across the Microsoft ecosystem, connected from Pixera.
Frequently asked questions
On Bing, Yahoo, AOL, DuckDuckGo and other Microsoft network partners, including searches from Copilot and Windows devices.
Yes: campaigns, ad groups, keywordsKeywordThe word or phrase someone types into a search engine — the one your ads or website answer to.See the full glossary →, budgets, statuses and metrics — including smart bidding (target CPACPACost per acquisition: you pay per result — a call, a lead or a sale — instead of per click. In Local Services it's the price per contact.See the full glossary →/ROASROASReturn on ad spend — how much you earn for every euro spent on ads. A ROAS of 4 means 4 euros back per euro spent.See the full glossary →) and A/BA/B testComparing two versions of an ad or a page by showing each to part of the audience, to keep the better performer.See the full glossary → experiments — all through the official Microsoft Advertising APIAPIThe way two programs talk to each other — Pixera uses it to publish and read data from each platform.See the full glossary →.
Yes. You connect your existing account via secure OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary → — you keep full control of billing at Microsoft.
It covers the Microsoft search ecosystem — Bing, Yahoo and partners — and is the only network with LinkedIn profile targetingTargetingChoosing who sees your ads based on criteria like age, location or interests.See the full glossary →.
