Manage your Facebook and Instagram campaigns from a single platform. Connect your Meta Business account, build ads with optimized templates and reach your ideal customers with precise targetingTargetingChoosing who sees your ads based on criteria like age, location or interests.See the full glossary →.
Link your Meta Business Suite account via secure OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary →. We access your Facebook pages and Instagram Business accounts to manage your ads.
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Build with templates
Pick your objective — awareness, traffic, leadsLeadA person interested in your business who leaves their details — a message, a call, or a form.See the full glossary → or sales — and use templates with creatives, copy and targetingTargetingChoosing who sees your ads based on criteria like age, location or interests.See the full glossary → preconfigured for your industry.
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Measure and optimize
Monitor impressionsImpressionsHow many times your content or ad appears on screen, even to the same person.See the full glossary →, reach, CTRCTRThe percentage of people who click your ad after seeing it — a measure of how compelling it is.See the full glossary →, cost per result and ROASROASReturn on ad spend — how much you earn for every euro spent on ads. A ROAS of 4 means 4 euros back per euro spent.See the full glossary → in real time. Pause or restart campaigns in one click and adjust budgets based on performance.
Facebook & Instagram unified
Facebook and Instagram advertising, simplified
Connect your Meta Business account and manage campaigns for both platforms from a single interface, with industry templates and automatic optimization.
Secure OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary → with Meta Business Suite, no credential sharing
Simultaneous campaigns for Facebook and Instagram in one click
Lookalike audiencesAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary → and targetingTargetingChoosing who sees your ads based on criteria like age, location or interests.See the full glossary → by interests and behaviors
Catalog ads (DPADPADynamic product ads: generated automatically from your store's catalog, they show each person the products they browsed.See the full glossary →) from your store and automation rules with dayparting
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Key benefits
Facebook and Instagram in one place
Manage campaigns for both platforms from a single interface, without switching tools.
Advanced audience targeting
Custom audiencesAudienceThe group of people your ads target, defined by age, location, interests or behavior.See the full glossary →, lookalikes, interests and behaviors. Reach exactly who you want.
Optimized creative formats
Image, video, carousel, collections and stories with Meta's dimensions and best practices.
Real-time metrics
Reach, CTRCTRThe percentage of people who click your ad after seeing it — a measure of how compelling it is.See the full glossary →, cost per result and ROASROASReturn on ad spend — how much you earn for every euro spent on ads. A ROAS of 4 means 4 euros back per euro spent.See the full glossary → unified across Facebook and Instagram in one dashboard.
Frequently asked questions
Yes. The connection is made via OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary → from Meta Business Suite — the official way Meta offers businesses to manage their pages and ad accounts on Facebook and Instagram.
Yes. You connect your existing Meta ad account via OAuthOAuthSecure sign-in with your account from another platform — without sharing your password with Pixera.See the full glossary → and keep full control of budgets and billing.
Awareness, traffic, leadsLeadA person interested in your business who leaves their details — a message, a call, or a form.See the full glossary →, sales, engagementEngagementHow your audience interacts with your content — likes, comments, shares and saves.See the full glossary → and app promotion: every funnelSales funnelThe path a customer takes from discovering you to buying from you.See the full glossary → objective, with industry templates for each.
Yes. With the same connection you can manage posts, comments and messages on your Facebook and Instagram pages from the dashboard.
